We are approaching one of the most anticipated shopping events of the year: Black Friday. For many of you, this day is not just a chance to offer incredible deals to your customers, but also an opportunity to welcome an influx of new visitors and peak sales volumes.
We’re aware of the critical nature of Black Friday to your ecommerce business, and our commitment to supporting you during this period is stronger than ever. To ensure that your website operates smoothly and can scale to meet customer demand, we’re taking comprehensive steps to prepare our platform. Here’s how we’re getting ready for the surge:
To accommodate the expected increase in traffic, we have proactively planned to amplify our server resources substantially. This scalability ensures that as your customer base grows, we grow with you, providing a seamless shopping experience for every visitor to your site.
We understand that every second counts during Black Friday. Therefore, we’ve established real-time monitoring systems that provide instant alerts about system activity. Our monitoring across core uptime metrics means we can address issues before they affect your store’s operations.
The reliability of your online store is our top priority. We’ve implemented redundancy and failover protocols to maintain service continuity. These systems have been rigorously tested and are ready to take over should any component of our infrastructure face an unexpected challenge.
Stability is key during high-traffic events, which is why we have instituted a code freeze seven days before Black Friday. By holding back on code changes in the week leading up to this critical sales period, we’re locking down our environment to minimise the risk of unforeseen disruptions.
Our Development and Operations teams will be providing out-of-hours support and closely monitoring system performance from Thursday 23rd November through Tuesday 28th November, covering the Black Friday and Cyber Monday periods. Their mission is to ensure that your business runs without a hitch, letting you focus on maximising sales and customer satisfaction.
We want to reassure you that we are taking every precaution to prepare for the additional traffic and resource demands that Black Friday will bring. It’s our goal to provide you with the most reliable, responsive, and robust ecommerce platform so that you can capitalise on every opportunity this Black Friday presents.
We are excited to see the success that Black Friday will bring to your online store and are here to support you every step of the way.
Should you have any questions about our Black Friday preparations or how you can further optimise your store for this event, do not hesitate to reach out. We’re here to help make this Black Friday your most profitable one yet.