How can I track what customers are searching for on my website?
Hi - the best way to do this is using a third party analytics tool such as Google Analytics GA4. Most analytics tools have “site search” built in and provide a simple way of tracking searches.
There are lots of good articles online explaining how to set this up, for example:
Once configured, each time a user searches on your Shopblocks website, your analytics platform will track the search keyword along with data such as bounce rate, clicks, page views and ecommerce purchases, so you can see which keywords convert best and lead to the most sales.